Demand doesn’t always build. Sometimes it surges overnight.
- Nick O'Halloran
- Apr 14
- 1 min read
We’re seeing this play out in real time across dealerships.
Recent CommBank data shows a 161% increase in EV finance demand since the start of March.
Not driven by campaigns.
Not driven by dealership activity.
Driven by external forces changing customer behaviour almost instantly.
This is what makes today’s environment different.
Demand is no longer predictable. It’s reactive.
And most dealerships aren’t set up for that.
When enquiry volumes spike this quickly, overflow becomes unavoidable.
Missed calls follow. Delayed responses follow. Opportunities are lost.
The challenge isn’t generating demand. It’s handling it in the moment it appears.
This is exactly where AI-led reception changes the equation.
Ask Harry gives dealerships the ability to absorb that demand instantly, capture every enquiry, and adapt in real time to what customers are asking, whether that’s EVs, recalls, or something entirely unexpected.
Because the reality is simple: you don’t control when demand spikes.
You only control how you respond to it.
Worth a read at Commbank.com.au
