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AI in Automotive: Streamlining General Enquiries with Smarter Customer Interactions

  • Writer: Nick O'Halloran
    Nick O'Halloran
  • Sep 3
  • 2 min read
Woman in headset interacts with futuristic holographic screens displaying data and graphs, set against a vibrant green and blue background.

Customer interactions in the automotive industry are evolving, thanks to the rise of AI-driven solutions. Whether it's answering questions about a vehicle, assisting with service booking, or providing information on promotions, AI-powered systems are enabling automotive dealerships to handle customer enquiries faster and more efficiently than ever before.


Why AI for General Enquiries?

In Australia, customers expect instant responses to their queries, and AI-powered chatbots and voice assistants are becoming the preferred way to meet this demand. According to research by Desk365, 45% of automotive service providers are already using AI-powered chatbots to handle customer inquiries. These solutions provide customers with quick and accurate answers, without the need for them to wait on hold or speak to a human representative.


At the heart of this shift is AI’s ability to process natural language and understand customer needs, making interactions more intuitive and personal. Solutions like Ask Harry can handle a wide range of general enquiries, from basic vehicle information to detailed service booking options.


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The Benefits of AI in Managing General Enquiries

  • Instant Responses: Customers can get answers to their queries in real time, reducing frustration and improving satisfaction.

  • 24/7 Availability: AI systems are always online, allowing customers to make enquiries anytime, anywhere.

  • Consistency: AI systems deliver consistent and accurate information across all channels, ensuring customers always get the right answer.

  • Improved Efficiency: AI helps dealerships handle higher volumes of inquiries without increasing staff workload, allowing employees to focus on more complex tasks.


"AI allows us to provide instant responses to customer queries, improving efficiency and customer satisfaction," says Kate Pullinger, COO at Contact Harald. "This is a huge win for our customers and our team."

As more dealerships in Australia adopt AI-driven solutions, the trend towards automating general enquiries is expected to grow. With AI, automotive businesses can deliver faster, more effective service while cutting operational costs.

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