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Handling General Enquiries in Automotive: The Power of AI and Voice Solutions

  • Writer: Nick O'Halloran
    Nick O'Halloran
  • Sep 4
  • 2 min read
Modern car dealership at dusk, featuring sleek, silver cars on display. Futuristic glass building with circular lights, moody sky backdrop.

In the automotive industry, handling customer queries quickly and accurately is crucial for providing a positive experience. However, traditional customer service channels often fall short, leading to longer wait times and customer frustration. Enter AI-powered voice solutions, which are rapidly transforming the way automotive dealerships handle general enquiries.


The Challenge of Traditional Enquiries

Many automotive businesses still rely on human staff to answer a high volume of general enquiries, including questions about vehicle specifications, service options, and promotions. This can lead to long wait times, missed calls, and inconsistent answers. In fact, a study by Salesforce found that 50% of Australian customers abandon calls after being on hold for more than 30 seconds.


AI-Driven Solutions to the Rescue

AI-powered voice assistants like Ask Harry are changing the way dealerships handle general enquiries. By using natural language processing (NLP), these AI systems understand and respond to customer queries instantly, providing accurate and relevant information. From answering questions about available services to directing customers to the right department, AI solutions can handle a wide variety of enquiries without human intervention.


Moreover, these systems can be integrated with Dealer Management Systems (DMS), allowing them to pull up real-time data on vehicle availability, service history, and customer details, offering a more personalised response to each enquiry.


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The Advantages of AI for General Enquiries

  • Instant Responses: AI handles customer queries immediately, reducing wait times and improving customer satisfaction.

  • 24/7 Availability: AI solutions are available around the clock, ensuring that customers can get answers whenever they need them.

  • Personalisation: AI can access DMS data to provide tailored responses based on customer history and preferences.

  • Cost Efficiency: Automating general enquiries allows dealerships to allocate human resources to more complex tasks, improving overall efficiency.


"AI is enabling us to enhance the customer experience by anticipating their needs and delivering personalised services," says Kate Pullinger.

AI-powered voice solutions are the future of automotive customer service, offering faster, smarter, and more convenient interactions for customers.

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